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Influential factors on Vietnam’s tourism development

By Nguyen Thi Khanh Chi (VNP 15)

Supervisor: Dr. Ha Thuc Vien

Abstract

The objective of this research is to investigate the level of Vietnam's tourism development, main economic and social factors influencing tourism industry and to determine the impact significantly of these factors on the development of Vietnam's tourism. The scope of the research is concentrated surveying individuals working in travel companies and enterprises related tourism in 12 provinces and cities famous in tourism of Vietnam. There were over 300 samples sureyed. Data were analyzed by using Exploratory Factor Analysis and Multiple Linear Regression Analysis. From 25 variables, the thesis withdraws into 13 variables through EFA analysis. Then MLR analysis is conducted to determine main factors affecting Vietnam tourism development and the results including three main factors are: (1) Internal components of tourism industry (Tourism management system, Tourism infrastructure, Social infrastructure, Economic insurance for hospitality, Technology application in tourism); (2) External components affecting tourism industry (Political environment, Cultural environment, Competitive environment); and (3) Tourism resources (The good sense of environmental protection, Natural resources, The cultural value). In which, Factor 1– Internal components of tourism industry – affects the strongest accounting for 43.3% of the variation of dependent variable. Factor 3 – Tourism resources – accounts for 26.8% of the variation of dependent variable. Then, Factor 2 – External components affecting tourism industry – accounts for 21.8% of the variation of dependent variable. All factors impact positively on Vietnam tourism development. The hypothesis testing results confirms the influence of these factors on Vietnam's tourism development with the significant level of 1%.

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