The impact of digital marketing on profit of Eco Lian Company during Covid-19 context: An approach using difference in differences
By Tran Thi Kim Chi (VNP 25) Supervisor: Dr. Nguyen Trong Hoai Abstract: Digital Marketing performance measurement is important in Eco Lian Company, it is critical for the operational planning and adjustment of marketing strategies and tactics over time. Approach in this scenario is to study the relationship between quantity of inquiry come from Digital […]
Effects of social capital on self-rated life-satisfaction among residents: Evidence from Vietnam
By Truong Ngoc Anh Thu (VNP 21) Supervisor: Dr. Pham Khanh Nam Abstract This dissertation provides an insight into the relationship between self-rated life-satisfaction and social capital, controlling for some demographic and individual characteristics in rural Vietnam as well as tests the theoretical predictions of the social capital investment model from the data of Vietnam […]
