Online shopping vs. In-store shopping. An analysis of choice behavior
By Pham Nhu Man (VNP 22) Supervisor: Dr. Truong Dang Thuy Abstract This study examines the consumer’s choice between online and in-store shopping for a specific product of books. For this purpose, a survey of 352 book buyers was implemented to collect revealed and stated preference data. Conditional logit and mixed logit models are used […]
