Factors of consumer’s choices: A reaveled preferences analysis for 3 in 1 coffee
By Nguyen Van Vien (VNP 21) Supervisor: Dr. Truong Dang Thuy Abstract 3in1 coffee is known as an important product of instant coffee market in Vietnam, especially in Ho Chi Minh City. The reason of that comes from the benefits which 3in1 coffee brings to consumers in term of convenience, product quality, and appropriate price. […]
