Consumer's choice of food store for delivery in HCMC

By Phan Duy Lap (VNP 20)

Supervisor: Dr. Truong Dang Thuy

Abstract

There has been a rapidly growing of order food online service from 2012 to 2015 in Vietnam based on data from Vietnammm.com website. Vietnammm.com was not only increased in the number of orders per month but also they got a significant risen in quantity of restaurants. However, there were only lower 10 percent of restaurants (suppliers) joint this field achieved success. This study will explain in details about that paradox and determine The Key Factors of Success in Food There has been a rapidly growing of order food online service from 2012 to 2015 in Vietnam based on data from Vietnammm.com website. Vietnammm.com was not only increased in the number of orders per month but also they got a significant risen in quantity of restaurants. However, there were only lower 10 percent of restaurants (suppliers) joint this field achieved success. This study will explain in details about that paradox and determine The Key Factors of Success in Food Delivery Service.